Internet Marketing
The Quick and Easy Search Engine Formula
By Terry Dean
You can create
high ranking pages for the search engines without
having to keep up with the latest developments in
the search engine world or drive your web designer
crazy with changes to your web site.
The search
engines are a highly competitive field and
everyone wants to know the latest trick or secret
to getting a top ranking.
Well, I am
going to let you in on the secret to success with
the search engines today. The secret is that there
is no secret.
The search
engines want content, not tricks. If you can
provide them with good quality content in a
subject, then you will be able to get a good
listing. If you try to find a way around the rules
or trick the search engines, then you are much
more likely to be banned than to get listed.
Are there
companies out there which focus on tricking the
search engines? There sure are, but they have a
hard road to follow. They have to constantly stay
on their toes, change their pages every month, and
basically give 110% of their promotional time to
just trying to keep a top position.
There is a much
easier way that still produces good results.
You can give
yourself good search engine positions by focusing
on writing short articles which contain the
content that the search engines want. In other
words, don't try to "beat" them. Help
them.
If you make it
a consistent process to come up with short
articles to provide for search engine listings,
then you will slowly build up your traffic machine
for years to come. If you become a content
provider instead of a "traffic thief"
from the search engines, then you will find it is
much easier to relax and keep the positions you
have earned.
Plus, you won't
have to constantly research what is working. This
strategy worked last year. It works this year. It
will work next year. Learn it once and then follow
it forever.
Step One:
Find Keywords
You first need
to look and see which keywords are hot in your
industry. What are people searching for at the
major search engines?
You can use the
keyword suggestion tool from Goto to constantly
research top keywords in your market:
http://inventory.go2.com/inventory/Search_Suggestion.jhtml
Step Two:
Research and Write Down Focused Content.
Let's say you
start with 5 different keyword phrases for the
search engines. Now, do searches for those
keywords and take notes on the sites you visit.
Take notes and study the subject.
Step Three:
Write 300 to 500 word articles.
Keep the
articles short as most of the search engines don't
scan a long page anyway. Think in your mind about
designing "Quick Bites" of information.
You may want to
separate your article up into specific steps (just
as this article is done). If you separate a 500
word article up into 5 steps, then you only have
to think about writing 100 words at a time. That
is a pretty short piece of information.
Step Four:
Use the keyword in the title of your article.
Make the title
of your article larger and in bold print. Use your
main keyword phrase near the beginning of the
title. Many of the search engines give a higher
rating to keywords which appear in a heading font
such as this title would be. In HTML a heading is
shown by <H1>, <H3>, and other tags
with H and a number.
Step Five:
Use the keyword phrase 3 to 7 times throughout the
article.
Once you have
finished writing your article and are getting
ready to publish it to the web, read through it
and make sure your keyword phrase appears at least
three times and usually no more than seven times
throughout the body of the article text.
Terry Dean, a 5
year veteran of Internet marketing, will Take You
By The Hand and Show You Exact Results of All the
Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out
More: http://www.netbreakthroughs.com
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